Three steps to properly design „Warsaw as a service”


In our previous article, we talked about the need for Warsaw to work towards improving the services which allow to have a good quality of life in the city, and therefore developing its human capital. In our opinion, as Euro 2012 was a stimulus to improve city’s infrastructure, we see Brexit as the best moment to start looking at improving our city services.

There are three important steps for Warsaw to attract more human capitalby working collaboratively with its inhabitants:

  • think of designing a city as if you were designing a service,

  • believe in the value of service design,

  • start experimenting.

Click here for more (in Polish)

How to improve „Warsaw as a service”?

Cities are realizing that future prosperity depends more and more on people and relationships between them, and not so much on the extraction of and production of goods from natural resources. In this line, we are witnessing continuing competition of cities to attract human capital, which is a source of creative power in science, technology, business, culture and art, as well as other fields.

We see Brexit as an opportunity for Warsaw to start its journey to improve the services the city offers which aim to ensure a good quality of life for people already living here as well as to attract new human talent to develop the human capital of the city. Although the methodology to design services is not well known in Poland, all services are designed, consciously or unconsciously.

Click here for more of our thoughts about the opportunity brought by Brexit to improve the human capital of Warsaw, and the value service design can bring into this matter (in Polish).

The addressable gap in Warsaw as a service

Poland is still lagging in the area of attracting talent not only behind the most developed Western countries or China but also behind its regional partners. Challenging at first sight, this can be addressed starting with a realization that a city is in fact a combination of services (healthcare, transportation, education, entertainment, housing, etc.) delivered to a variety of users (inhabitants, workers, students, tourists, etc.). By consequence, as other services, a city can very naturally be a subject of service design.