budynki poziom 2 darker.jpg

Market Entry Strategy

You would like to expand into new markets, but you do not have the necessary pieces of information to do it comfortably? Will entering new markets help you grow your business? How to choose the most profitable areas for expansion? What would be the optimal way of expansion?

Geographic expansion requires the right combination of planning and agility.

Depending on your needs and ambitions, we will help you in multiple ways to:

  • assess the market potential and the competitive environment to pick or validate the right markets.

  • understand and address potential barriers to entry.

  • identify the customer segments and understand their needs to build and communicate your value proposition.

  • define and estimate the potential revenue streams and costs

  • assess your current business model and propose potential changes for a successful expansion – e.g. the right pricing strategy, the right sales channels and distribution model, the right potential local partners

  • plan an agile expansion with measureable operational goals

#expansionstrategy #marketattractiveness #businessdesign #businessmodel #reaserch