It is hard to reach a comfortable balance between investing in innovation and the return on that investment
Have you been thinking of improving an existing product, launching a new solution or adding a new feature to create a unique customer experience? Maybe you’ve been considering streamlining your processes or delivering a technology that can really make a difference?
As much as all these options might be of interest, your first dilemma might be whether to invest in R&D and design at all — since the return might come in a medium to long perspective, while you might have more immediate needs and goals. Or your investors might have a preference for short term focus.
