One of the reasons why you might be here reading our words is that you doubt investing in empathetic design would yield an attractive return. Thank you then for giving us a chance for convincing you of importance of properly designed research.
First we’ll see how costly launching an innovation without proper research can be. Second, we’ll provide you with a great story about how beneficial empathizing with a user could be when it brings a game changing insight into a business.
An increasing need for qualified employees, especially those who take part in digital change, is a big deal for today’s companies. Employers are facing two main struggles: attracting new talents to join the company and retaining them by keeping their heart close to where your company is. Can we design a workplace which would address those struggles? A workplace which would tune with its employees to keep them motivated and creative, and keep them for long? How to become a ‘love brand’ among employees and transform them into company ambassadors?
Cities are realizing that future prosperity depends more and more on people and relationships between them, and not so much on the extraction of and production of goods from natural resources. In this line, we are witnessing continuing competition of cities to attract human capital, which is a source of creative power in science, technology, business, culture and art, as well as other fields.
We see Brexit as an opportunity for Warsaw to start its journey to improve the services the city offers which aim to ensure a good quality of life for people already living here as well as to attract new human talent to develop the human capital of the city. Although the methodology to design services is not well known in Poland, all services are designed, consciously or unconsciously.
Poland is still lagging in the area of attracting talent not only behind the most developed Western countries or China but also behind its regional partners. Challenging at first sight, this can be addressed starting with a realization that a city is in fact a combination of services (healthcare, transportation, education, entertainment, housing, etc.) delivered to a variety of users (inhabitants, workers, students, tourists, etc.). By consequence, as other services, a city can very naturally be a subject of service design.