How can the aviation industry convince travellers to fly again?

by Tomek Korzewski for KBA

by Tomek Korzewski for KBA

Our research shows that there are 5 basic types of risk that customers take into account when deciding on whether or not to travel by air. In the full article we’ve listed those risks along with good aviation industry practices, but have we also included examples of strategies from other industries, which may serve as an inspiration. Read the full article